April is Distracted Driving Awareness Month: A Wake-Up Call for Drivers and the Insurance Industry

At KVIS & Coe Insurance, we’re all about protecting what matters most—and when it comes to driving, that starts with staying focused behind the wheel. April is Distracted Driving Awareness Month, making it the perfect time to shine a light on one of the most avoidable yet dangerous habits on the road today.

The Distraction Epidemic

Distracted driving isn’t just about texting. Sure, smartphones are a major culprit, but distractions come in many forms—eating, adjusting the radio, checking GPS, talking to passengers, even daydreaming. If your attention isn’t fully on the road, it’s a distraction. And the consequences can be devastating.

According to the National Highway Traffic Safety Administration (NHTSA), over 3,000 lives are lost each year due to distracted driving. That’s not just a number—it’s thousands of families forever changed because of a momentary lapse in attention.

Why It Matters for Your Insurance

From an insurance perspective, distracted driving isn’t just a risk—it’s a rising liability. More accidents caused by distractions mean more claims, which directly impacts insurance rates across the board.

• Higher Premiums: Drivers with a history of distracted driving violations or accidents may see their premiums spike.

• Policy Cancellations: In extreme cases, insurers may choose not to renew policies for high-risk drivers.

• Increased Risk Pool: Even if you’re a safe driver, the overall increase in distracted driving incidents can drive up rates in your area.

Insurance isn’t just about reacting to accidents—it’s about preventing them. That’s why awareness campaigns like this one are so important. Fewer distractions lead to fewer accidents, which leads to safer roads—and yes, better insurance outcomes for everyone.

What You Can Do

This April, take a moment to evaluate your driving habits. Ask yourself:

• Do I ever check my phone while driving?

• Am I giving the road my full attention?

• Could a split-second distraction endanger myself or others?

Small changes can make a big difference. Try activating “Do Not Disturb” mode on your phone while driving, preset your navigation before starting the car, and save snacks for later. These simple habits could save a life—and might even save you money on your insurance.

Stay Safe. Stay Focused.

At KVIS & Coe Insurance, we care about your safety both on and off the road. If you have questions about how driving habits impact your auto insurance—or want to review your current coverage—our team is here to help.

Let’s all commit to safer roads this April and beyond.